jendelakaba.com — Anggota Komisi I DPR RI Kresna Dewanata Phrosakh dalam Webinar Ngobrol Bareng Legislator yang digelar oleh Kominfo RI pada Senin (13/3/23) membahas tentang UMKM menjadi salah satu faktor yang menyelamatkan kita Indonesia di waktu pandemi.
Dalam hal ini Kresna menuturkan harus dimanfaatkan dalam dunia digital, pelaku UMKM saat ini masih belum terlalu mendalam karena belum tau caranya menggunakan potensi digital.
Bahkan produk-produk dari UMKM Indonesia sangatlah berpotensi untuk dikembangkan dan dipasrkan baik di ranah global maupun internasional.
“Para pelaku UMKM harus bisa untuk memanfaatkan dunia digital dan media sosial dalam melakukan pemasarannya oleh karena itu perlu adanaya pemahaman dan bimbingan terkait hal ini,” terangnya.
Kalau tidak UMKM akan sangat sulit untuk bertahan pada tahun kedua dikarenakan berbagai faktor diantaranya keterbatasan modal, bagaimana cara menjual dan promosi dan akhirnya menyerah, oleh karena itu harus ada pendampingan secara berkala dan pemberian bantuan bagaimana caranya mengembangkan usaha UMKM.
Sementara itu, Hanafi Kurniawan (CSO at Stealth Up) berdasarkan data dari We Are Social Indonesia merupakan pasanr yang sangat potensial di mata investor global.
“Pengguna internet ada 73,7 persen dari total populasi masyarakat Indonesia dan mengahbiskan spertiga waktu dalam sehari untuk menggunakan media sosial,” jelasnya.
Rata-rata waktu yang digunakan dalam satu hari adalah 8 jam dengan presentase untuk media sosial yang paling tinggi.
“Perkembangan teknologi membuat persaingan usaha semakin ketat, usaha kecil maupun menengah berlomba-lomba melakukan digitalisasi usaha,” pungkasnya. ***
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